{"id":144,"date":"2014-01-18T00:16:00","date_gmt":"2014-01-18T00:16:00","guid":{"rendered":"http:\/\/moorespark.com\/Blog\/?p=144"},"modified":"2014-01-23T01:14:49","modified_gmt":"2014-01-23T01:14:49","slug":"the-typography-series-4-the-ugly","status":"publish","type":"post","link":"http:\/\/moorespark.com\/Blog\/the-typography-series-4-the-ugly\/","title":{"rendered":"The Typography Series #4: The Ugly"},"content":{"rendered":"

 <\/p>\n

10 Examples of Really Ugly Typography.<\/h3>\n

 <\/p>\n

This is the final installment of The Typography Series, and I want to wrap things up by really showing you what can happen if you don’t give typography the proper attention.\u00a0 I know I touched a little bit on some poor designs in The Bad<\/a>, but sometimes the consequences can be quite<\/em> severe.\u00a0 The message you end up sending to the public may differ a bit from your original intended message.\u00a0 Here are 10 examples of typography gone wrong.<\/p>\n

 <\/p>\n

If you haven’t checked out the first three installments in this series, see them here: The Typography Series #1: The Basics,<\/a> The Typography Series #2: The Good<\/a>, and The Typography Series #3: The Bad.<\/a><\/p>\n<\/a>\n

 <\/p>\n

\"credit<\/a>

credit Typohile.com<\/a><\/p><\/div>\n

Logo for the Kids Exhange. Boy, that really means something different without the space.<\/p>\n

_________________________<\/p>\n

\n

\"credit<\/a>

credit juliegomoll.typepad.com<\/a><\/p><\/div>\n

This says Flo’s, but the unfortunate font choice makes it look much racier.<\/p>\n

_________________________<\/p>\n

\n

\"credit<\/a>

credit Kirsten Mosca via tumblr<\/a><\/p><\/div>\n

This sign is supposed to say MegaFlicks. Kerning is crucial.<\/p>\n

_________________________<\/p>\n

\n

\"credit<\/a>

credit TheFontPolice via tumblr<\/a><\/p><\/div>\n

This is the logo for ClickLovers. Ligatures should be used sparingly.<\/p>\n

_________________________<\/p>\n

\n

\"credit<\/a>

credit Sam Greenspan via 11points.com<\/a><\/p><\/div>\n

Once again, kerning and font choice. That says Final Registration.<\/p>\n

_________________________<\/p>\n

\n

\"credit<\/a>

credit Elly Naylor via OxbridgeEditing.co.uk<\/a><\/p><\/div>\n

Proofreading is a must in graphic design. Sometimes misspelled words are actual words.<\/p>\n

_________________________<\/p>\n

\n

\"credit<\/a>

credit BoredPanda.com<\/a><\/p><\/div>\n

This is a logo for a company called Locum.<\/p>\n

_________________________<\/p>\n

\n

\"credit<\/a>

credit Sam Greenspan via 11points.com<\/a><\/p><\/div>\n

I’m sure that’s not what they meant. Although….<\/p>\n

_________________________<\/p>\n

\n

\"credit<\/a>

credit TheAdamskiii via Reddit.com<\/a><\/p><\/div>\n

For a Special Aunt. That’s an A.<\/p>\n

_________________________<\/p>\n

\n

\"credit<\/a>

credit Sam Greenspan via 11points.com<\/a><\/p><\/div>\n

I’m pretty sure this says Pem’s Barber Shop.<\/p>\n

 <\/p>\n

 <\/p>\n

See Also:<\/p>\n

The Typography Series #1: The Basics<\/a><\/p>\n

The Typography Series #2: The Good<\/a><\/p>\n

The Typography Series #3: The Bad.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  10 Examples of Really Ugly Typography.   This is the final installment of The Typography Series, and I want to wrap things up by really showing you what can happen if you don’t...<\/p>\n","protected":false},"author":1,"featured_media":151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"\nThe Typography Series #4: The Ugly - The Spark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/moorespark.com\/Blog\/the-typography-series-4-the-ugly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Typography Series #4: The Ugly - The Spark\" \/>\n<meta property=\"og:description\" content=\"  10 Examples of Really Ugly Typography.   This is the final installment of The Typography Series, and I want to wrap things up by really showing you what can happen if you don’t...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/moorespark.com\/Blog\/the-typography-series-4-the-ugly\/\" \/>\n<meta property=\"og:site_name\" content=\"The Spark\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/MooreSparkGD\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-18T00:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-23T01:14:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/moorespark.com\/Blog\/wp-content\/uploads\/2014\/01\/uglyfeature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Lloyd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Lloyd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/moorespark.com\/Blog\/the-typography-series-4-the-ugly\/\",\"url\":\"http:\/\/moorespark.com\/Blog\/the-typography-series-4-the-ugly\/\",\"name\":\"The Typography Series #4: The Ugly - The Spark\",\"isPartOf\":{\"@id\":\"https:\/\/moorespark.com\/Blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/moorespark.com\/Blog\/the-typography-series-4-the-ugly\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/moorespark.com\/Blog\/the-typography-series-4-the-ugly\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/moorespark.com\/Blog\/wp-content\/uploads\/2014\/01\/uglyfeature.jpg\",\"datePublished\":\"2014-01-18T00:16:00+00:00\",\"dateModified\":\"2014-01-23T01:14:49+00:00\",\"author\":{\"@id\":\"https:\/\/moorespark.com\/Blog\/#\/schema\/person\/92309755dfd05733436500802fede712\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/moorespark.com\/Blog\/the-typography-series-4-the-ugly\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/moorespark.com\/Blog\/the-typography-series-4-the-ugly\/#primaryimage\",\"url\":\"http:\/\/moorespark.com\/Blog\/wp-content\/uploads\/2014\/01\/uglyfeature.jpg\",\"contentUrl\":\"http:\/\/moorespark.com\/Blog\/wp-content\/uploads\/2014\/01\/uglyfeature.jpg\",\"width\":570,\"height\":510,\"caption\":\"credit TheBigLake via etsy.com\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moorespark.com\/Blog\/#website\",\"url\":\"https:\/\/moorespark.com\/Blog\/\",\"name\":\"The Spark\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moorespark.com\/Blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/moorespark.com\/Blog\/#\/schema\/person\/92309755dfd05733436500802fede712\",\"name\":\"Matt Lloyd\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/moorespark.com\/Blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b92e05439dffddad9006e1cd2e577d6a61e7fcde400cccd5d7a80c262df19d64?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b92e05439dffddad9006e1cd2e577d6a61e7fcde400cccd5d7a80c262df19d64?s=96&d=blank&r=g\",\"caption\":\"Matt Lloyd\"},\"description\":\"I am an avid graphic designer with a true love and passion for what I do. 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