Welcome to The Spark!
A Little Info About Myself Hi everybody, and welcome to my new blog! My name is Matt Lloyd, and I’m a freelance Graphic Designer. I work under my company, Moore Spark Graphic...
The Spark The blog for Moore Spark Graphic Design
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As a graphic designer I specialize in branding, identity, and print design. I know the basics of Web Design (CSS, HTML, etc) and how to program in Dreamweaver, but I really prefer to stick...
The Art of Negative Space
What Exactly Is Negative Space? Negative space is defined as the space around and between the subject of an image. Negative space is one of the basic principles of any visual work; understanding what...
The Typography Series #4: The Ugly
10 Examples of Really Ugly Typography. This is the final installment of The Typography Series, and I want to wrap things up by really showing you what can happen if you don’t...
The Typography Series #3: The Bad
10 Examples of Really Poor Typography. Yes, I know that in my post The Basics I said that rules are meant to be broken. I didn’t mean that you can just throw them out...
The Typography Series #2: The Good
10 Examples of Good Typography. So now that we’ve covered the very basics of what to look for in proper typography with the first installment of this series The Basics, let’s take a look...
The Typography Series #1: The Basics
Typography is one of graphic design’s most fundamental principles. Some people think that typography is all about just choosing the right font and running with it, and although font choice is important, there is...
