The Typography Series #4: The Ugly

10 Examples of Really Ugly Typography.

This is the final installment of The Typography Series, and I want to wrap things up by really showing you what can happen if you don’t give typography the proper attention.  I know I touched a little bit on some poor designs in The Bad, but sometimes the consequences can be quite severe.  The message you end up sending to the public may differ a bit from your original intended message.  Here are 10 examples of typography gone wrong.

If you haven’t checked out the first three installments in this series, see them here: The Typography Series #1: The Basics, The Typography Series #2: The Good, and The Typography Series #3: The Bad.

credit Typohile.com

Logo for the Kids Exhange. Boy, that really means something different without the space.

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credit juliegomoll.typepad.com

This says Flo’s, but the unfortunate font choice makes it look much racier.

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credit Kirsten Mosca via tumblr

This sign is supposed to say MegaFlicks. Kerning is crucial.

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credit TheFontPolice via tumblr

This is the logo for ClickLovers. Ligatures should be used sparingly.

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credit Sam Greenspan via 11points.com

Once again, kerning and font choice. That says Final Registration.

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credit Elly Naylor via OxbridgeEditing.co.uk

Proofreading is a must in graphic design. Sometimes misspelled words are actual words.

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credit BoredPanda.com

This is a logo for a company called Locum.

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credit Sam Greenspan via 11points.com

I’m sure that’s not what they meant. Although….

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credit TheAdamskiii via Reddit.com

For a Special Aunt. That’s an A.

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credit Sam Greenspan via 11points.com

I’m pretty sure this says Pem’s Barber Shop.

See Also:

The Typography Series #1: The Basics

The Typography Series #2: The Good

The Typography Series #3: The Bad.

Matt Lloyd

Graphic Designer & CEO MooreSpark Graphic Design

I am an avid graphic designer with a true love and passion for what I do. Originally from Alaska, I just recently moved to Colorado (love it here) and re-branded my freelance business as MooreSpark Graphic Design. I received my degree in Graphic Design from The Art Institute of Pittsburgh, and have been working as a designer for the past 4 years. I am also an illustrator and artist. I specialize in branding, identity packages, and print design.